Kim André M. Andersen
SALES ACTIVATION, UX, DESIGN & BRAND MANAGEMENT
A broad customer portfolio from retail, events & tourism; with cutting-edge expertise in brand communication & marketing
With over 10 years of experience as self-employed, I have over time achieved a valuable competence in communication and marketing, as well as day to day operation of businesses. I’m in my true element when I get to juggle several balls simultaneously.
• Both skills & experience working with a broad variety of customer within retail & tourism
• Appreciatea good holistic view of ongoing projects
• Experienced & knowledgeable in creative and worth growing processes
• Good commercial and financial understanding
• Skilled in tools from Adobe, Apple, WordPress and various CMS systems
USER CASES
National PR Consult
Project: E-Bike Report
Marketing Consultant
Project: Green Friday, Instore Events
Video Production
Project: RedMonday
Market Manager
Project: Webdesign, SoMe, Partner Relations
WORK EXPERIENCE
Communication & Marketing Consultant
K Tone Productions ANS
Brand Management, Market Activation, UX (USer Experience), Growth Strategies, Webdesign & CMS, Webshop & eCom, Digital Visibilty, SEO Optimalisation, Content Production, Ad-Production, Video Production, PR Handling
2012 – ongoing
SHOW EXPERIENCE DESCRIPTION
COMMUNICATION & MARKETING CONSULTANT
– Brand Management
– Market Activation
– UX (User Experience)
– Growth Strategies
– Webdesign & CMS
– Webshop & eCom
– Digital Visibilty
– SEO Optimalisation
– Content Production
– Ad-Production
– Video Production
– PR Handling
SHORT DESCRIPTION
For the past 10 years I’ve been self-employed in the communication and marketing domain. Main focus has been to activate sales and create growth for customers, partners and sponsors. The most common tasks have been linked to sales activation via events, campaigns and music profiling, market positioning, growth strategies, partner relationships, content production and PR for customers in the retail and tourism industry. Examples of customers are Fjällräven, Redbull, Hemsedal Cafe, Shimano, Nocco, Heim Gruppen, Home & Cottage and Nikkers.
Brand Manager
BeReal AS
Project Management, Market Activation, UX (User Experience), Webdesign & CMS, Webshop & eCom, Digital Visibility, Content Production, Social Media handling, SEO Optimalisation, Tradeshows & Events, Partner Relations, Internal QC, Media Handling
06/2016-02/2020
SHOW EXPERIENCE DESCRIPTION
BRAND MANAGER
– Project Management
– Market Activation
– UX (User Experience)
– Webdesign & CMS
– Webshop & eCom
– Digital Visibility
– Content Production
– Social Media handling
– SEO Optimalisation
– Tradeshows & Events
– Partner Relations
– Internal QC
– Media Handling
SORT DESCRIPTION
As Brand Manager, I was responsible for sales activation via brand communication (e-com- merce, SoMe, partner channels, marketing activities, trade fairs, etc.), Strategic marketing (SoMe, Facebook, Pixel, Google SEO), Content production (photo, video and text). In addition, I also worked with product development. The company was sold in 2019/2020.
Category Manager
Marketing Coordinator
ProLyd AS
Purchaseer & Product Specialist, Market Activation, Market Development, Internal & External Training, Events & Tradeshows, Distribution Channels, Webshop & eCom, UX (User Experience), Ad-space Purchasing, Ad-production, Content Production, Digital Visibility, Partner Relations
03/2006-07/2012
SHOW EXPERIENCE DESCRIPTION
CATEGORY MANAGER
– Purchaseer & Product Specialist
– Market Activation
– Market Development
– Internal & External Training
– Events & Tradeshows
– Distribution Channels
MARKETING COORDINATOR
– Webshop & eCom
– UX (User Experience)
– Ad-Space Purchasing
– Ad-Production
– Content Production
– Digital Visibility
– Partner Relations
SHORT DESRIPTION
Product and category manager with responsibility for results in sales, import and distribution, as well as marketing activities. Some of the daily tasks also involved coordinating overall marketing activities, campaigns, courses / training and digital channels for the company. As product and category manager, I was a specialist in my field and had to assist with everything from tailoring and integrating solutions against the most important key accounts, to service and follow-up of major deliveries. Examples of customers are Music Retail Norway / 4 sound, Smartklubb / Coop, broadcasters such as NRK, TV Norway, as well as major Norwegian and international artists, etc. The key to success in the role was relationship building and continuous follow-up of existing networks.
Webmanager
Marketing Coordinator
Procom AS
Webshop & CMS, UX (USer Experience), Crossplatform Compatibility, SEO Optimalisation, Digital Visibility, Content Production, MARKETING COORIDNATOR, Ad-space Purchasing, Ad-production, Campaign Planning, Partner Relations
01/2005-02/2006
SHOW EXPERIENCE DESCRIPTION
WEB MANAGER
– Webshop & eCom
– UX (USer Experience)
– Crossplatform Compatibility
– SEO Optimalisation
– Digital Visibility
– Content Production
MARKETING COORIDNATOR
– Ad-Space Purchasing
– Ad-Production
– Campaign Planning
– Partner Relations
EDUCATION
Bachelor of Retaildesign
Westerdals Oslo ACT
Design, Comunication, Brand identity, Marketing strategies
08/2012 – 05/2015
SHOW EDUCATION DESCRIPTION
Media subject, The Bachelor’s program in retail design is a communication subject in the borderland between marketing and design. My area of professionalization is brand communication and design of commercial premises. Both areas require a good under- standing of business analysis, communication strategies and concept development.
GRADUATION GRADE: A
Developing & Motivating Leadership
BI Business School
Basic Leadership
2016
SHOW EDUCATION DESCRIPTION
Leadership development, independent course.
GRADUATION GRADE: PASSED
ICT-Operation, VG1
Sogn High school
Server Technology, Computer Systems and Security
08/2002 – 06/2003
SHOW EDUCATION DESCRIPTION
Computer systems, networks, security and web / PHP / SQL databases.
GRADUATION GRADE: PASSED
Music Theory
Nordic Institute for Stage and Studio
Basic Music Theory
01/2003 – 05/2003
SHOW EDUCATION DESCRIPTION
Music theory, The subject dealt with basic concepts and music theory.
GRADUATION GRADE: PASSED
Media & Communication
Sogn Highschool
Communication, Marketing, Design
08/2001-06/2002
SHOW EDUCATION DESCRIPTION
Media Science, Media and Communication, GK1.
GRADUATION GRADE: PASSED
Tools & Skills
TOOLS
Adobe Creative Suite
Apple Final Cut Pro X
Apple Logic Pro X
Graphisoft Archicad
Microsoft Office
WordPress 6.+
WooCommerce
SKILLS
Market activation
UX & Design
Project management
Brand management
Partner relationships
Content production
Photo and Video
LANGUAGES
Norwegian (native)
English (fluent)
Swedish (fluent)
German (some)
Spanish (some)
Certifications
Project Management Simplified
by Chris Croft, Project Management Institute | LinkedIn
Leadership: Practial Skills
by Chris Croft, Project Management Institute | LinkedIn
Be the Manager People Won’t Leave
by Larui Ruttiman | LinkedIn
Personal Projects
| 02/2021 – ongoing | Opplev Østlandet | (Tourism, SoMe, Marketing) |
| 08/2018 – 03/2021 | Music Is My Fuel | (SoMe, Merch) |
| 11/2014 – 04/2016 | Visit Oslomarka | (SoMe, Merch, Guided Tours) |
Personal information
KIM ANDRÉ M. ANDERSEN
Bachelor in Retaildesign
w. specialization within brandcommunication
Phone: +47 95753573
Email: kim@ktone.no
Web: www.ktone.no
LinkedIn: Open LinkedIn
Occupation: Consultant, self employed
Location: Sweden (GBG) & Norway (OSL)
Licenses: Driver License (B), Boat License (>50ft)
INTERESTS
Kiting & Surfing
The Ocean & Boat / Sailing
Slalom & Crosscountry skiing
Food & Wine
Fishing & Nature